Wednesday 24 January 2018

Strategies That Tommy Car Wash Systems Implement To Maintain Customer Loyalty And Frequency

By Michelle Scott


In every business set up, owners try to fit in the market and remain competitive. Despite the improved technology it is necessary to remain firm. Technology has played a significant role in any business set up. Increased efficiency and productivity are the main advantages. Despite this, it is important for a business to maintain their loyal customers. For this reason, Tommy car wash systems have implemented policies that help to maintain their faithful clients.

Developing membership and club programs is important. This is a way of building loyal relationships with faithful customers. This provides a good deal to their clients on a monthly VIP club membership. This makes the customers feel more appreciated and hence remain to be loyal customers. These programs provide frequent customers with the chance to pay less for the overall services provided. This creates a sense of belonging and protection to most clients.

Clients need to feel special. Establishment of VIP lanes will play a vital role in maintaining customers. During busy days, long queues become a challenge to handle. This can be a reason to turn away potential customers. The development of these lanes offers a solution to faithful customers. The customers will feel rewarded with special recognition and will feel prioritized. This method will assist to keep these clients.

This firm over the years has built its reputation with the surrounding community. They strive to build community exposure through events. They actively participate in activities such as sponsorship, fundraisers, participation in community programs and so on. As a result, they develop an association between individuals and the wash. This creates awareness of its existence since community members play a role boosters and cheerleaders to the company.

The creation of Tommy Express App and a Monthly Club App has played a significant part in ensuring fast and safe transactions. These applications are installed in the smart-phones. They work by the license plates recognition system. The clients do not need to interact with the employees to make payments. The entry and exit points also ensure easy access and exit to the facility. These applications have built customer trust and have helped maintain many clients.

Many people would not want to spend their time stuck in queues waiting to be attended to. As a result, the firm has put in place modern equipment that facilitates the speed up of the cleaning process. The increased speed has had a positive effect on the operations. Most people will prefer to seek services from Tommy since they are time conscious. As a result of the increased processing speed, most loyal customers will always seek their services.

The firm ensures that it has the best staff. Their staff is qualified and also has experience in customer service delivery. They work to ensure that the needs of a client are met. They ensure that they maintain a positive relationship with them. They listen to their needs and undertake to them. This will help maintain loyal customers.

The firm always ensures that their clients receive quality services. They strive to ensure that their customers are left smiling after every wash. Their vehicles are left spotless with minimal effort applied. This will always keep attracting customers. They will always want to maintain that appealing look on their cars.




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