Friday 18 May 2018

Shopify & The Long Island SEO Do's And Don'ts To Follow

By Arthur Williams


Ecommerce is massive, to say the least, and there are many names that have been responsible for this level of growth. Shopify is one of the most prominent examples, especially for those that have been able to sell products and make money through this platform. It may be difficult to do so, though, especially if you're unfamiliar with Long Island SEO. For a better understanding as to what this process entails, here are a few do's and don'ts to follow.

DO carry out keyword research ahead of time. One of the most important Long Island SEO practices is keyword research. Look at your Shopify store and see what's being sold. What are the items that will be sold the most? What do you want to focus on so that more will be sold? These keywords should be prevalent in your content, though not too much to the point where it comes across as spammy. Companies like fishbat will say the same.

DON'T simply create content and forget about it. If you believe that you only have to create a small amount of content for your Shopify store, you'd be mistaken. Content creation has to be done on a routine basis, as this will keep your store updated. It will also create interest among those that may be interested in doing business with you. Anyone that specializes in SEO will tell you that this is a vital piece of the larger Shopify puzzle.

DO incorporate reviews that previous customers left. While this can have a noticeable SEO benefit, it goes a long way in terms of building trust. When your customers leave product reviews, it's in your best interest to incorporate them into your Shopify store. The main reason for this is that it will influence people to make purchases that they may not have made otherwise. Keep this in mind if you're struggling with taking your online store to the next level.

DON'T let Shopify's additional features go overlooked. For those that don't know, Shopify has built-in features that can benefit users from an SEO perspective. This platform gives you the ability to edit your tags, meta descriptions, and URLs. While this may not seem like much at first, you should know that they can be changed so that search engines read them better. As a result, your store and its various product pages will see greater visibility.




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