Thursday, 15 March 2018

Reasons For The Newsletter Proofreading

By Ronald Clark


A business must have a structured workforce to attain its goals effectively. Creating an efficient structure helps in the specialization whereby each employee plays a specific part in the production process. Communication within the departments is done through public means which are posted on the notice boards or sent via emails. One requires newsletter proofreading before posting on these platforms for the following reasons.

One will attain objectivity upon involving another person in the newsletter editing. The editor goes through a document without any elements of biases thus observing the mistakes effectively. Some of these mistakes may be left out if one decides to proofread thus posting erroneous documents. One may fail to criticize their work following personal biases. Involvement of the objective person will, therefore, be essential in the prevention of various flaws.

The common mistakes encountered during typing are detected and evaded effectively. Common mistakes include the spelling errors. Certain words are spelled incorrectly following the speed in the typing. Going through a document after you are done typing will help in rectifying such errors. The words are spelled correctly to keep the newsletters in the desired manner. Punctuation are done correctly following the proofreading and rectification.

Word usage is checked to ascertain that correct vocabularies and phrases are used. These are rarely noticed by the grammar checker applications especially when words used have grammatical meaning with this in mind; one should be keen on the words used despite the fact that the computer does not highlight them. Some words can confuse by distorting the intended meaning of the information.

Repeated words are avoided and sentences paraphrased to improve the quality accordingly. Such repetition can lower the quality of a message and also affect the manner in which junior employees perceive you. The repeated points in a newsletter are merged to make your message straightforward. These errors usually emerge when several people are involved in drafting the message at hand.

The points are ranked accordingly to have consistency. This is done concerning the message contained in each idea. Arranging them in an organized manner creates a good picture among the employees. Their daily activities will follow the desired order when their seniors express consistency in the messages. Contradictory phrases are edited to bring out clarity that will make the newsletters effective as desired.

The image of an organization is at stake when a newsletter is posted on different platforms. Simple mistakes can constitute a big scandal that will affect the brand negatively. Proofreading ensures that these mistakes are removed to keep the organization on the right side of criticism. Competition in this business is affected by the criticisms which are common on the social media platforms. Sending clear messages will, therefore, save the image appropriately.

Proofreading helps in saving time and money. Involving an editor in time ascertains that you have printed the error free newsletters and posted them accordingly. Otherwise, reprinting will be cumbersome and ineffective regarding cost. This will also minimize time efficiency within an organization. It is advisable to ensure that a document is verified before printing and posting.




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